It's been an interesting year for siblings/business partners Philip and Courtney Crangi. They launched Giles & Brother jewelry over a decade ago, but thanks to Courtney's highly publicized relationship with J.Crew president Jenna Lyons, a whole new set of eyes are watching them.
But here's what's so refreshing: Where most would be tightlipped in response to a sudden onslaught of gossip regarding their personal life, the Crangis acknowledge that Courtney's relationship is a point of interest for press, embracing it in the most positive way.
We spoke with the Crangis last night at the launch of Giles & Brother for JewelMint, a part of the affordable jewelry site's Studio Series.
You've done collaborations before—with Gap, amongst others. Why JewelMint this time around? Philip Crangi: We haven't done something on this scale for a while—most of our collaborations fly a little under the radar. It's an important one. I felt like the JewelMint customer would embrace the Giles & Brother aesthetic—also it's great to be able to manufacture something on such a large scale.
What did you consider when designing for the JewelMint girl? PC: The silhouettes are similar—but I just considered what a girl is shopping for. It's every day glamor, with the Giles aesthetic integrated through the hardware. I think the Bit cuff really sums up the collection.
Courtney, from the business side, what was the appeal of working with BeachMint? Courtney Crangi: It was a chance to reach a much broader audience—it's just been incredible working with them.
Have you ever thought about doing a full line at this price point? CC: If we could, we would. But for us, it's about the value of the piece. We've carved out a niche. We're a wholesale brand, and our buyers have come to expect a certain price point. Working with JewelMint allows us to go a bit more accessible.
Your personal life is now very public. How do you feel about being the spotlight? CC: It's funny. It feels a little exposed. For me it's always been about supporting Philip behind the scenes. But I'm happy to do my part. I'm proud of my girlfriend. It feels surreal. I don't think there would be such an interest if I was straight.
What do you think about it, Philip? PC: She's always been my muse, so I try think about it as more of an opportunity.
So you'd say it's good for the brand? Yes, I think it's very good.
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