Tory Burch Sues Accessories Company for Copying 'T' Logo

Tory Burch may have put her lawsuit with ex Chris Burch behind her, but that doesn't mean the new billionaire isn't still having issues protecting her intellectual property.
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Tory Burch may have put her lawsuit with ex Chris Burch behind her, but that doesn't mean the new billionaire isn't still having issues protecting her intellectual property.
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Tory Burch may have put her lawsuit with ex Chris Burch behind her, but that doesn't mean the new billionaire isn't still having issues protecting her intellectual property.

Her company claims that accessories wholesale company Bluebell is selling "counterfeit" items including “unauthorized reproductions” of the label's signature T monogram on jewelry, reports WWD.

Not taking this matter lightly, Burch and her subsidiary company Red Light hired actual investigators to buy products from Bluebell featuring the similar logo and sent the company a cease and desist upon realizing they were counterfeit. According to the lawsuit, Bluebell responded to the cease and desist, but didn't provide requested documentation, like a list of suppliers of the counterfeit goods.

Burch's lawsuit demands such a list, as well as any profits gained from the sale of the jewelry in question, and a permanent injunction. The long list of claims against Bluebell include trademark counterfeiting, trademark and copyright infringement, false designation of origin and false descriptions, trademark dilution, unfair competition, and injury to business reputation.

It's surprising that such a legit-seeming company is selling merchandise made to look like it's Tory Burch, and we can't help but wonder what other less-than-original designs it might be selling.