Stressing because you just can’t seem to find the right pair of wedding shoes to best complement your favorite Instagram filter? Jeffrey Campbell wants to help ease your pain and suffering: Introducing, wedding Litas.
Yep! Thanks to Jeffrey Campbell’s new “Cold Feet” collaboration with indie shoe e-tailer Ashbury Skies, you can now wear every Nasty Gal‘s favorite clunky shoe on what’s arguably the most important day of your life. The platform clunkers come in three styles: Lace (“experience the elegance of a bohemian goddess”), blue velvet (“satisfy your blue obligation in true indie style”), and metallic silver (“your wedding is a true reflection on you”)–each shipped right to your front door with a guarantee your wedding photos will look totally outdated in, like, a month.
Jeffrey Campbell is clearly going after the kind of “indie girl” whose closet is comprised of Urban Outfitters and Nasty Gal duds–a fact reinforced by the collection’s price points: $164.95 – $179.95. Which is interesting because that girl is 1) probably pretty young to be getting married and 2) not one to care about buying shoes specifically branded as wedding shoes.
And now, a brief disclaimer: I own Litas. Two pairs, to be exact–one black leather, one brown. They’re currently in the back of my closet, where they’ve been now for the past year and a half and shall remain for the rest of eternity with the idea that one day far from now, my future daughter and I will pull them from their dark, moldy resting place and have a good belly laugh–temporarily distracting her after getting dumped by her first low-life boyfriend. That, my friends, is what Litas are good for! Not, I repeat not your wedding.
Okay rant over. So what do you think: Would you wear Litas on your wedding day? And are you surprised that there’s such a market for indie bridalwear?