Forget about champagne and macarons: The latest trend in fashion parties (at least for those of us on the beauty side of things) is a good work out.
Skinceuticals hosted editors at a FlyWheel class a few weeks ago to introduce its new body product line to the industry, and last night Clarins made me do horrendous sprints on a treadmill at Barry's Bootcamp. (I can't sit, stand, or walk today.)
Let's face it, the beauty industry is often a lot of smoke and mirrors, offering "miracles" in a jar. While I'm willing to suspend disbelief in the case of say, eye creams (can't lay off 'em), believing that my stretch marks and cellulite can disappear thanks to a concoction in a bottle makes me more skeptical. So at least now, with these new workout-class/product-launch hybrid events, companies are acknowledging that, if you want results, you'll need to get some exercise--you can't just eat a bunch of cupcakes, slather on some cream, and watch as your cellulite melts away.
Case in point: Clarins's new Body Lift Cellulite Control potion purports to help banish cellulite and prevent new cellulite--but Clarins reps were careful to say that the product should be used in conjunction with a good exercise program and healthy diet. There's even a special application process which is like a workout itself (watch the video here--there was some nervous giggling during the screening of this at yesterday's event). The beauty brand has even paired up with Barry's Bootcamp for a weekly series of exercise videos (featuring trainer Joey Gonzalez--trust me, check him them out) that will air on Clarins's YouTube channel starting on April 29. I have no idea whether the product will do anything for your ass, but the workout certainly will.
Click through to see the latest body toning launches and what they claim to do for your problem areas.