All eyes are on Boston this morning. While we wait for the news to unfold, our hearts and prayers with the Boston people, one retailer is doing its part to help the victims from Monday’s blast.
Adidas yesterday unveiled a limited edition t-shirt in commemoration of the bombings with plans to donate 100% of the proceeds to The One Fund Boston Inc, established Wednesday to help victims, WWD is reporting. The t-shirt reads “Boston stands as one.”
For Adidas, and for many athletics companies, the Boston Marathon bombings hit close to home. Adidas has been a sponsor of the race for 25 years and has close ties to the city. The company suited up more than 8,500 Boston Athletic Association (BAA) volunteers and 3,500-plus members of the media and race officials with marathon jackets–many of whom have continued sporting the jackets throughout the week as a sign of support and solidarity.
“The selflessness and compassion demonstrated by the city of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us,” said Adidas America president Patrik Nilsson, who was reportedly among the 100 Adidas employees in Boston on Monday. “We commend Boston–and those associated with the city and the marathon–for their reaction to this very challenging situation. We applaud them for standing together as one on Monday and in the days which have followed.”
The t-shirt costs $26.20, a nod to the 26.2-mile long race, and is available here on the Adidas website. Let’s make it a sell-out.