When Anna Wintour was promoted to Condé Nast’s artistic director she said her role would be like a “one-person consulting firm.” In addition to her duties as Vogue’s editor in chief and Teen Vogue‘s editorial director she would meet with the editors of Condé’s other titles to offer advice and strategy.
Lucky Magazine, with its drop in ad pages over the last few years (the mag dropped 38 pages in 2012) and flagging circulation, is at the top of the list, it seems. According to the New York Post‘s Keith Kelly, Lucky‘s editor-in-chief Brandon Holley preemptively reached out to Wintour to seek her guidance.
We hear that Wintour has taken up residence at Lucky in a very hands-on approach to saving the troubled mag. Part of her strategy? Bringing on former Teen Vogue editor, social media maven, and all around beloved fashion lady Eva Chen.
A spokesperson for Lucky confirmed to us that Wintour has been working closely with the Lucky team and “brought Eva on to work on several project with her.” No word yet on what those “projects” are but we’ll keep you posted. And we don’t doubt that Wintour, Holley and Chen can work some magic at Lucky.