Beyoncé Wears Many Bikinis for New H&M Campaign

Beyoncé's tour, “The Mrs. Carter Show,” kicks off today--and here's her full bikini-filled H&M campaign to go along with it.
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Beyoncé's tour, “The Mrs. Carter Show,” kicks off today--and here's her full bikini-filled H&M campaign to go along with it.
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Beyoncé's tour, “The Mrs. Carter Show,” kicks off today in Serbia--and here's her full bikini-filled H&M campaign to go along with it.

The pop star models the Swedish retailer's summer collection--some of which she apparently had a hand in designing as well. We have no idea which pieces Beyoncé lent her design skills to, but we can totally picture her picking up a black bikini and being like, "This would be better with fringe." (Tina Knowles would approve.)

The full collection includes sun dresses and separates but, shockingly, bikini pix comprise most of the campaign. Keep your eyes peeled for a commercial featuring a new Beyoncé track, “Standing On the Sun,” which should be popping up on YouTube and on the small screen shortly.

Also: Does this mean belly buttons piercings are in again? Could be time for a trip to Claire's...

Campaign: Inez van Lamsweerde and Vinoodh Matadin for H&M