Beyonce Writhes in Bikinis for New H&M Commercial

The Beyonce for H&M roll out continues. A few weeks ago, we got a look at her bikini-filled print campaign for the fast fashion retailer, and now H&M has finally released the TV commercial. We say 'commercial,' but it's basically a corporate-sponsored music video.
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Hayley Phelan
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The Beyonce for H&M roll out continues. A few weeks ago, we got a look at her bikini-filled print campaign for the fast fashion retailer, and now H&M has finally released the TV commercial. We say 'commercial,' but it's basically a corporate-sponsored music video.
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The Beyonce for H&M roll out continues. A few weeks ago, we got a look at her bikini-filled print campaign for the fast fashion retailer, and now H&M has finally released the TV commercial.

We say 'commercial,' but it's basically a corporate-sponsored music video. Shot in the Bahamas and directed by Jonas Åkerlund, the video features Beyonce--and several backup dancers--busting out choreographed moves on the sand to the tune of the superstar's new single "Standing on the Sun." Wearing H&M bikinis of course.

There's even a moment when Bey writhes in the surf--a total "Survivor" throwback.

In all seriousness though, the commercial is amazing. And Bey makes those H&M bikinis look like a million bucks. (On a side note: Can we talk about how she's hiking up her bathing suit bottoms so they're all high-waisted? Is this a thing?)

Watch the commercial below.