Foodie is almost as annoying a word as fashionista. (There, we said it.) But these ubiquitous descriptors exist for a reason. After all, one is often used to modify the other.
Indeed, the bond between fashion people and food people is pretty damn intense right now. Look at Karlie Kloss’s collaboration with Momofuku. And the lifestyle-ization of Bon Appetit. Fashion people want to eat good food. And food people want to look good.
Publicist-turned-restaurateur Kerry Diamond is at the center of this fashion-food-lifestyle movement. While the former beauty journalist spends her days dreaming up designer collaborations and working on big-picture stories at Coach, she goes home to three Carroll Gardens restaurants: Seersucker, a modern update of Southern classics, Smith Canteen, a bustling coffee shop, and the newly opened Nightingale 9, a fresh spin on Vietnamese. (Chef Rob Newton, Diamond’s boyfriend, is her business partner in all three ventures.)
So it’s no surprise that, despite her already insane schedule, Diamond is launching a food magazine that fuses her experience in editorial (she was beauty director at Harper’s Bazaar) with her love of food. Cherry Bombe drops in May, and is a joint effort with another Bazaar alum, Claudia Wu, a graphic designer who went on to launch her own design firm, Orphan, as well as indie mag Me.
The focus is women in food, and women who love to cook, so there are interviews with Karlie Kloss, Sofia Coppola (!), Garance Dore and chefs including Prune’s Gabrielle Hamilton, The Breslin’s April Bloomfield, and Tennessee pit master Helen Turner. “There are so many people doing interesting, beautiful things in and around the food world,” says Diamond. “Our cover girl Karlie Kloss is a great example with her Milk Bar Karlie’s Kookies project. So is the artist Jennifer Rubell and food stylist Victoria Granof. It’s not just about being a chef. And we promise only one cupcake photo and one cat photo per issue.”
And of course, the whole thing looks gorgeous, in a Lucky Peach-meets-Gentle Woman way. “I think you have a lot of people in both worlds who care about quality, creativity and aesthetics,” says Diamond. “We’re trying to highlight and celebrate that in Cherry Bombe.”
If you’d like to support Cherry Bombe, check out its Kickstarter. (There are plenty of pledge levels: $20 gets you the first issue; $10,000 affords you a Publisher title.) Diamond and Wu plan to publish the tome twice a year.