NJOY Electronic Cigarettes vs. Saint Laurent: The Courtney Love Doesn't Give a F*ck Campaign Edition

Courtney Love is scoring ad campaigns left and right today. First, Saint Laurent came knocking. Now, she's in this absolutely amazing ad for NJOY, an electronic cigarette company.
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Tyler McCall
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Courtney Love is scoring ad campaigns left and right today. First, Saint Laurent came knocking. Now, she's in this absolutely amazing ad for NJOY, an electronic cigarette company.
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Courtney Love is scoring ad campaigns left and right today. First, Saint Laurent came knocking. Now, she's in this absolutely amazing ad for NJOY, an electronic cigarette company.

In the first episode of NJOY's web series (yes, that means there are more!) Courtney Love is caught smoking in the corner of some fancy party in a palace or something. She only has one line after the snooty host tells her she can't smoke, but Love makes it count:

"Relax," she scowls after blowing out her smoke, "It's a fucking NJOY."

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Which got us thinking how amazing it would be if she could deliver a similar line for all the Hedi Slimane haters out there. We mocked up the ad at left--you can thank us later.

And you can NJOY Love's e-cig vid right now: