As maddening as some of Downton Abbey‘s plot twists have been lately, the show’s sets and costumes have never lost their spellbinding appeal. We’re so obsessed with the characters’ turn-of-the-century wardrobes that we spend a slightly ridiculous amount of time recapping the fashion of each episode–and you read them, so we know we’re not the only ones.
And while both vintage and modern retailers have met the demand for Downton-inspired merchandise, it’s taken surprisingly long for the series’ producers to cash in. It’s happening now, though. Get ready for Downton-branded apparel, homeware, furniture, wallpapers, beauty products, stationery and more in 2013.
Carnival Films, which produces Downton, apparently wanted to ensure the show was a success before launching a product line. “It’s a very slow burn the moment you get into retail, it’s extremely cautious, it has to test the established brand,” Carnival Films’ managing director Gareth Neame told CNBC. “No one wants to launch products if the show’s going to be a flop.”
If you ask me, nothing has made me want to stop watching a show as much as what happened at the end of last season’s finale. Plus, they’ll have less characters to brand now since they keep getting killed off for no good reason. But they didn’t ask me, so.
We also wouldn’t be surprised if the timing of The Great Gatsby–and the interest in ’20s fashion it’s bound to renew (again)–had something to do with it.
Regardless, we’re pretty excited to start dressing like Lady Mary and decorating our little apartments like miniature Downtons. Are you?