Has Cat Fashion Jumped the Shark?

I know, I know. You probably thought we'd be the last site to call out fashion brands for going overboard with the whole cat thing. But even we, the people who conceptualized an entire site dedicated to cats in fashion (for April Fool's), feel it's gone a little too far.
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Dhani Mau
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I know, I know. You probably thought we'd be the last site to call out fashion brands for going overboard with the whole cat thing. But even we, the people who conceptualized an entire site dedicated to cats in fashion (for April Fool's), feel it's gone a little too far.
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I know, I know. You probably thought we'd be the last site to call out fashion brands for going overboard with the whole cat thing. But even we, the people who conceptualized an entire site dedicated to cats in fashion (for April Fool's), feel it's gone a little too far.

Clothing and accessories featuring cats can be adorable when done right. A ring with a cat silhouette, a subtle cat print a la 10 Crosby by Derek Lam or Victoria Beckham, and Charlotte Olympia's feline footwear, are all instances of this. The cat lends a subtle element of quirk or cutesyness to an otherwise chic, well-designed piece.

However, perhaps in an attempt to be ironic, several brands have featured cats a little too prominently in their designs and gotten a little heavy-handed with the digital cat prints. There's a fine line between tastefully cute and creepily absurd, and brands like Urban Outfitters, ASOS and Topshop are crossing the hell out of that line. It's the type of irony that can be cool when you don't expect it; but in this case, it's everywhere.

For instance, the bomber jacket above, from Urban Outfitters, is ridiculous and a little terrifying. We could maybe see some zany high school or college student buying it as sort of a joke and wearing it a couple times to parties or music festivals, except that jacket is $300, which we'd consider an investment piece-level price point. Here's a tip: don't invest in that jacket!

In the same vein, Topshop is offering this "Pink Kitty Bandeau Bikini," the top of which features creepy cat eyes where your boobs go. It's just too much. The cat is there, but the taste level isn't.

The cats are being used as a gimmick here; whereas the brands doing it right were making a nice product that just happened to have cats as a decorative element, used in the same way as a floral print or a polka dot.

Now, the cats are being used and abused in the name of irony, not celebrated in the name of fashion. Think of the cats!

We see the ubiquity of giant, pointless cats in every store we go into as a sign that the cat fashion trend is on its way out. We suggest wearing your cat stuff as much as possible now before it's too late.

Click through for a few more examples of cat clothes that are just too much. The criteria: it has a cat on it and we, total admitted cat spazzes, aren't in love.