Contrary to last week’s episode, Don’s wardrobe is looking much more pulled together. He’s wearing various suits in shades of black and grey, with diagonally striped ties, and his perfectly placed pocket square. For the presentation with Heinz, he wears all black, almost a sure sign he’s not going to get the account. Plus he didn’t even put the bottle in the ad. A lot is slipping through the cracks with Don–just look back to the ad for the hotel in Hawaii (in episode one) to see that he’s focused more on what’s missing than what’s there.