The evolution of “high street” or “fast fashion” is an interesting one. Storefronts offering affordable, accessible, trend-driven attire and accessories first proliferated in the UK–from international retail giants like Topshop, to comparatively smaller, more focused brands like River Island.
Eventually, the trend made it stateside, with disposable fashion available everywhere from Fifth Avenue to malls in middle America. And now, with the explosion of all things digital and fashion-related, the trend is gaining speed online with one site in particular being seen as a model of success.
Nasty Gal popped up around the same time as other similar online-only high street-type stores and has grown the fastest. According to the New York Times, the e-commerce site made nearly $128 million in sales last year, and netted close to $100 million. It also raised close to $50 million from Index Ventures, which has also invested sites like Net-a-Porter, Etsy, and Asos. And rumor has it, Urban Outfitters may be interested in buying.
But with great success comes even greater competition. Ever since Nasty Gal stormed the Interwebs with its affordable wares and Indie cred, a slew of viable competitors has cropped up in its wake, poised to take the spotlight–and our expendable income. Many of them carry an in-house brand (many of which are probably manufactured at the same places), as well as other similarly priced labels.
Click through for seven sites that are vying to become Nasty Gal’s next big competitor.