In the aftermath of the Boston Marathon bombings, Nike is scrambling to pull its ‘Boston Massacre’ t-shirts off shelves.
As any baseball fan knows, the New York Yankees and the Boston Red Sox have a storied rivalry. So when New York beat Boston handily in the American League championship series (in 1978 and later again in 2006), Yankee fans wasted no time in gloating, dubbing the event the ‘Boston Massacre’ (a play on the historical 1770 massacre). To commemorate the win, Nike has been selling a blood-spattered t-shirt, printed with the words “Boston Massacre,” to Yankees fans for the past few years. But now, obviously, those shirts conjure up a much more devastating image than just losing a few baseball games.
Nike announced that it will be pulling the shirts from retailers because of the recent tragic bombings at the Boston Marathon, according to ABC News. We’ve reached out to Nike for a statement and will update if we hear back. UPDATE: A Nike spokesperson told us, “The shirts being referenced are older baseball shirts that were predominantly being sold through our Factory Store Outlets. In light of the tragedy in Boston we took immediate action last week to remove this product from distribution.”
You can still find the shirt on eBay, though. When we first started researching this story, the price for one of the now-controversial shirts was $79.99; it’s now listed for $129.97.
Can anyone ever wear this shirt ever again?