Art and fashion now have a NYC museum to mingle in outside of the Met.
Uniqlo has just announced itself as the exclusive, multi-year sponsor of the Museum of Modern Art’s Friday night free admission program. In celebration of the partnership, the first 1,000 visitors to the museum on Friday, May 3rd, from 4pm onwards, will receive a free Uniqlo tote bag on entry.
In 2012, Uniqlo sponsored an exhibit on Tokyo’s New Avant-Garde art at the MoMA–which recently announced plans to open its doors to the public seven days a week. According to the Japanese mega-brand, this new sponsorship will “provide increased accessibility to the Museum’s exhibitions, collection and film programs.” “MoMA is my favorite museum in the world,” said President and CEO of Uniqlo’s holding company Fast Retailing Tadashi Yanai in a statement. “I hope that together we can grow and deepen our relationships with the general public.”
Conveniently, Uniqlo’s NYC flagship store, which remains open an hour later than the MoMA, is located just down the road from the museum at 53rd and 5th. Which means that, after you’ve saved all that money looking at art for free on a Friday evening, you’ll still have cash to burn on some new togs–and a tote to carry them home in.