We’ve yet to enter a Target collaboration launch party that didn’t instantly make us smile, and last night’s soirée for stylist Kate Young’s new eveningwear collection was no exception. In fact, we’re kind of still smiling about it.
Target erected a very OTT, very pink prom in an old school in Nolita. There were balloons, streamers, corsages, boutonnières, a disco ball, gym bleachers, rosé champagne, little desserts that were as delicious as they were cute, and, of course, hot models dressed as prom couples wearing Young’s collection. They, along with a couple mini bottles of that rosé champagne, inspired at least one editor to buy a dress (me).
Kate Young was there of course, with a few of the stylish starlets Target’s parties always seem to draw, including Kate Mara, Maggie Gyllenhaal and Michelle Williams, who never fails to make a best dressed list thanks to Young’s styling skills.
All of the ladies wore looks from Young’s collection, which didn’t look at all out of place on the red carpet despite being from, you know, Target. We chatted with Young on the “dance floor” and she told us she’s never been afraid to dress her clients in high street clothes, whether they’re her own design or not. “I have couture in my office every year, but I also have always encouraged my clients to wear Target and to wear other collaborations because I think that’s really a mark of good style–mixing vintage and high and low instead of just wearing borrowed very fancy clothes.”
Did her styling background factor into her decision to do a collection of eveningwear? “I really love the magic of evening,” Young explained. “For day I like things that are a little more simple and utilitarian, but for evening I like things that are fun, over the top and feminine or really sexy. There’s a little bit of a showgirl and a drag queen in me and I think that it’s much more fun to do that than make a bunch of black pants.”
But is the quality a little harder to control? “I was definitely very conscious of that,” she said, adding that she wanted the fabrics to feel “as luxe as possible.”
We think she and Target pulled it off. And if the party’s decor was any indication, they’re targeting the prom demographic, which is pretty smart. There were more than a few dresses I wish had been around when I was in high school. Ditto all that free champagne.
Click through for some cute party pics!