Women's Rights Group Targeting Reebok Over Rick Ross Date Rape Lyrics

“The Boss” might soon be looking for a new job. Reebok is being pressured to drop rapper Rick Ross as its spokesperson in light of his new single, which appears to glorify date rape. Released earlier this month, “U.O.E.N.O.,” contains the lyric “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that. She ain’t even know it.” (For the uninitiated, Molly is slang for ecstasy, or its active ingredient, MDMA). UltraViolet, a new women’s rights group, has collected more than 70,000 signatures on a petition demanding that Reebok drop the rapper, which they plan to deliver to the Reebok’s flagship store in Manhattan today.
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“The Boss” might soon be looking for a new job. Reebok is being pressured to drop rapper Rick Ross as its spokesperson in light of his new single, which appears to glorify date rape. Released earlier this month, “U.O.E.N.O.,” contains the lyric “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that. She ain’t even know it.” (For the uninitiated, Molly is slang for ecstasy, or its active ingredient, MDMA). UltraViolet, a new women’s rights group, has collected more than 70,000 signatures on a petition demanding that Reebok drop the rapper, which they plan to deliver to the Reebok’s flagship store in Manhattan today.
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“The Boss” might soon be looking for a new job.

Reebok is being pressured to drop rapper Rick Ross as its spokesperson in light of his new single, which appears to glorify date rape. Released earlier this month, “U.O.E.N.O.,” contains the lyric “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that. She ain’t even know it.” (For the uninitiated, Molly is slang for ecstasy, or its active ingredient, MDMA).

UltraViolet, a new women’s rights group, has collected more than 70,000 signatures on a petition demanding that Reebok drop the rapper, which they plan to deliver to the Reebok’s flagship store in Manhattan today. Reebok has yet to comment or react in any way.

“In remaining silent, Reebok is using it’s brand to promote rape,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok and Rick Ross have crossed a line.”

In the past other artists, like Emimen, have defended homophobic or misogynistic lyrics as being spoken or written in a character. But Ross didn’t take that tack. “There was a misunderstanding with a lyric, a misinterpretation,” he said last week during a radio interview in New Orleans. “I would never use the term rape in my records, in my lyrics. And as far as my camp, hip hop don't condone that, the streets don't condone that, nobody condones that."

But what doesn’t he condone? The “misunderstanding” for Ross seems to be with the definition of rape. His comments make it seem as though he doesn’t condone non-consensual forced sex, yet, for him, drugging a girl and taking her home and having sex with her unconscious body is A-ok. (Talib Kweli called Ross “misguided,” on The Huffington Post on Monday, saying “Rick Ross condoned rape in that song ... and he should apologize, and his apology that he offered was unacceptable.")

“Glorifying rape, in any form, is not OK. This is not an abstract concern--it has real consequences,” said Chaudhary. "Consider the fact that the defense used by the two teenage boys convicted of rape in the Steubenville trial was that no rape occurred--that it was consensual--when the girl is seen on video unconscious to the point of having to be physically carried from place to place. Rape culture is real. And it has to stop."

With Stuebenville, and the backlash to CNN’s bizarre coverage—which sympathized with the rapists—fresh in the public consciousness, Reebok’s silence in the wake of the accusations is perhaps causing more damage than good.

“Reebok spends a lot of money and time marketing to women,” notes Chaudhary. Ask any woman how she would feel if she were drugged and woke up to find out that Rick Ross had ‘enjoyed’ her body, without her knowledge— that is rape. There is no gray area. Shoe companies should not be in the rape culture business.”