Yigal Azrouël Taps Former Maje, Sandro Exec as President

Yigal Azrouël Inc. has just named a new CEO with some pretty valuable experience. Christopher Candland will take over for Donata Minelli, who left in January to become a business consultant. Previously, Candland was vice president of finance and operations and acting chief financial officer of SMCP Group, where he launched the buzzy Sandro and Maje brands.
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Yigal Azrouël Inc. has just named a new CEO with some pretty valuable experience. Christopher Candland will take over for Donata Minelli, who left in January to become a business consultant. Previously, Candland was vice president of finance and operations and acting chief financial officer of SMCP Group, where he launched the buzzy Sandro and Maje brands.
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Yigal Azrouël Inc. has just named a new president with some pretty valuable experience. Christopher Candland will take over for Donata Minelli, who left in January to become a business consultant.

Previously, Candland was vice president of finance and operations and acting chief financial officer of SMCP Group, where he launched the buzzy Sandro and Maje brands. According to WWD, he helped open 35 points of sale and two ecommerce sites. Before that he was CEO of a showroom for 30 accessories and ready-to-wear brands including Botkier and Foley + Corinna. Prior to that, he was global finance manager of Diane von Furstenberg Studio, L.P.

Candland's success in the contemporary market--with some pretty commercially successful brands--should prove beneficial to Azrouël. Although Maje and Sandro still may be relatively small compared to, say, DVF, they've experience pretty rapid international growth and are attractive to investors, like private equity firm KKR, which is rumored to be interested in buying both brands.

While perhaps not the buzziest of brands, Yigal Azrouël seems to be doing well enough with both its main collection and contemporary line, Cut 25, both of which have flagship stores in NYC as well as a presence on racks of stores like Intermix and Nordstrom. At the same time, it's not exactly growing rapidly and hasn't expanded much since its 1998 launch.

"It is a very important time for both collections and I look forward to seeing out the true potential under Christopher’s leadership,” said Azrouël in a statement.

We're looking forward to seeing what Candland will accomplish at the brand.