Mainbocher – The American in Paris Designer
After serving in WWI, Chicago-born Main Rousseau Bocher moved to Paris and became the Fashion Editor, and later Editor-in-Chief, of Vogue Paris before opening his couture house in 1929. Combining his first and last names, the house of Mainbocher would dress elite society of the interwar period from his salon on Avenue George V, only relocating his atelier to New York City upon the start of the Second World War. Described as startlingly simple, Mainbocher designs were refined, reduced and subtle. Mainbocher’s severe aesthetic appealed to the increasingly modern woman of the period including Babe Paley, Gloria Vanderbilt and most notably, Wallis Simpson. Today, Mainbocher is most remembered for the “Wallis Blue” wedding dress he designed for the Duchess of Windsor in her 1937 marriage to Prince Edward.