I've never really paid much attention to what shampoo I use, as I've always assumed conditioner was more important anyway for my thick, naturally curly and frizzy hair. Pretty much anything without the words "thickening" or "volumizing" (or "sodium" once I started getting Brazilian Keratin treatments) seemed fine.
But I'm starting to think the opposite is true. For the first time, I've started using a fancy, kinda expensive shampoo and a less fancy conditioner and I feel like it's paid off more than my old routine. The shampoo: Living Proof's No Frizz Shampoo. It pretty much does every single thing I want a hair product to do: It's sulfate-free (to protect the keratin); it blocks humidity; it eliminates frizz; and it doesn't weigh down or strip my hair of its natural oils. Also, its anti-frizz technology was created by an MIT grad and Jennifer Aniston fronts the brand, so that's something.
Do my hair woes sound similar to your own? Grab a bottle of my fave shampoo here.