Claire Mazur, Cofounder, Of a Kind
Fashionista: Tell us the story of your curly hair.
Claire Mazur: I got my curls in 5th grade, one year ahead of my period. I gradually started to embrace them during high school and college, which, unsurprisingly, correlates with the years Sex and the City was on the air. In college I used to judge guys I was dating based on whether they liked my hair better curly or straight—which was a totally unfair but kind of accurate way of determining if they liked me for “me.” My hair is naturally big, and so is my personality, you know? Now I only straighten it when I get my hair cut, almost as an exercise in reminding myself that I look a lot better with it curly.
Can you go through your routine, products and all?
Okay. So. The basis of everything is moisture. If your hair isn’t well moisturized, there’s no amount of product you can put in it to make it look good.
Shampoo dries your hair out. You do not need to wash your hair more than once a week. Overcompensate for the lack of shampooing by using conditioner liberally and often. Put the conditioner in at the beginning of your shower and leave it on while you scrub, shave, etc. Buy a cheap drugstore brand as long as it’s extra-moisturizing. I like Garnier Fructis and Tresemme the best.
Once you get out of the shower, use an old cotton t-shirt to dry your hair. Using a towel will take too much moisture out of it.
Next comes the centerpiece of the whole operation: Bumble and Bumble Curl Conscious Creme (I use the pink and orange one for coarse hair). It’s my one big splurge on hair products and it is worth it. To make the cost slightly less painful I buy it in the huge 2-liter containers, because you get more for your money that way. Put a generous dollop in your hair and comb it through with your fingers (do not use an actual comb or brush, it separates the curls too much) and then flip your head and scrunch the curls.
Now it’s time for gel. Get something cheap—I like L’Oreal or Pantene. Don’t put it straight on your hair because it has too much alcohol and will be too drying. Instead, mix it with a little more of the B&B Curl Creme and do the comb-through and scrunch thing again.
Now let it air dry unless you absolutely have to have dry hair immediately in which case, go ahead and use a diffuser while you hang your head upside down and move the dryer around all over your head—if you keep it too long in one place you will create frizz.
What’s your advice for women still struggling with their curls?
Honestly? Some people just look and feel better with their hair straight. I know nothing about the health dangers of those perma-straightening situations but if that’s what works for you, I say: go for it. I’m very much in the camp of “when you (feel like you) look good, you feel good,” so if you only feel like you look good with straight hair, then embrace what the modern beauty industry has given us and straighten your shit out.