Johan Lindeberg may just be the most popular man in fashion right now. And the busiest. Just last week, the BLK DNM designer helped launch Absolut’s new luxury vodka, Elyx, as its creative director, and threw a party for the drink’s first ad campaign, starring Chloe Sevigny, which he also shot.
And last night, Lindeberg was feteing yet another celeb-fronted campaign he lensed–this time for BLK DNM, starring the incomparable Gisele (and her impressive rear end).
Like Sevigny, Gisele couldn’t stop gushing about Lindeberg at last night’s event. “Look, I just love the way he [Lindeberg] sees women,” she said. “I think he dresses them really well. He’s very real, he’s very authentic.”
In fact Lindeberg is so real, that the two decided to forgo any hair and makeup for the shoot–which they finished in two hours.
“I came in and I met him and I said ‘this, guy he’s a very real, nice person. I want to do something with him,’” Gisele explained. “And then he said okay we have two hours, let’s just do it now–no hair, no makeup and really real.”
It was a nice change of pace for the supermodel who said she’s sick of how unrealistic some fashion editorials and campaigns look.
“I loved his approach because I feel like women should be really real and raw and it doesn’t really happen anymore [in fashion photographs],” she said. “I love that feeling of, you know, we are women, we are so different, our imperfections are what make us unique and beautiful. He gets that. He’s not trying to retouch you or put a pretty light on you. He’s not like ‘you gotta look a certain way.’ He’s like, ‘you are you’ so now I’m gonna just be here with a camera, so express yourself how you like.”
Hopefully more creative directors will follow Lindeberg’s lead and cut down on the retouching. I mean, when you’re shooting Gisele (who we can attest is even more stunning IRL) you really don’t need it.