1. Know That You Can’t Fake the Funk
Everyone we spoke to couldn’t stress this point enough. Don’t try to come up with a personal brand that’s not, well, personal. Don’t fall in with trends or try to fill a perceived void just for the sake of doing it. Your personal branding strategy needs to feel intrinsic and authentic.
“A brand has to be rooted in something organic and authentic, it can’t be created from nothing or something disingenuous,” said Penchansky.
“Consumers are too smart,” Beckman added. “They won’t be fooled.”
Framel, for instance, has built her brand around accessible glamour (hence the name of her site). She uses her background in designing and styling to inspire readers to create high-gloss looks in real life. And she makes sure this point-of-view extends to every platform, from Instagram to Twitter and back. “I’ve created all of this from a deeply personal place and therefore it has been very instinctual,” said Framel. Not only has this helped Framel gain loyal followers, who, particularly when it comes to personal style bloggers, are keen on sniffing out any phoniness, but it also makes Framel’s day-to-day decision-making a whole lot easier.