2. Have Talent, Skill and Dedication to Back it Up
Just like consumers won’t fall for a disingenuous marketing ploy, they also won’t be fooled if your product–be that your blog, designer label, party reporting skills, etc–isn’t up to snuff.
“If it’s not a superior product, [consumers] will walk away,” said Beckman–no matter how snazzy your personal branding strategy.
Work hard, stay dedicated, and make sure you’re creating something that is high quality; file copy on time, update your blog constantly, tie up every last detail. Most importantly, you have to believe in what you do.