4. Don’t Try to Appeal to Everyone
So, you have a general idea of what you want to say and what kind of image you want to represent. Great. Now get specific. Now get even more specific. Whittle your branding strategy until it’s crystalized into a single, super-niche concept. And whatever you do, don’t try to appeal to everyone.
“A lot of young designers fail because they’re trying to please everyone and that’s not the right way to do it,” Beckman said. “[Instead] they need to aim to please a specific group. If their audience becomes too broad they become vanilla; they stand for nothing. Let certain segments hate you, then you know you’re onto something.”
Penchansky said one of the most common mistakes aspiring bloggers make is to follow the pack too much. “Trying to edit yourself to fit into a trend might gain short term results but ultimately does not help with your long term growth as a blogger or brand.”