5. Write it Down.
The first thing Beckman does with all his clients is create what he calls a “brand soul” document.
“It analyzes every element, it defines the brand vision, the brand mission statement, the core values what the positioning statement is, what the competitive landscape is, and where they fit in it.”
It doesn’t necessarily have to get too technical. “I guess if I had to characterize [my branding strategy],” Framel said I would say it’s just me, it’s the girl who dreams of faraway lands and wants nothing more than to find them, who believes that life is worth living beautifully,” said Framel.
It sounds whimsical–and we’re pretty sure Framel just jotted it down off the top of her head–but it’s actually a fantastic branding mission statement, perfectly crystalizing everything Framel and her blog stand for.
Writing down the basics, in your own words, will help you stay consistent and save time when you need to make tough decisions down the road.