6. Communicate Your Brand. Again. And Again. And Again.
Once you’ve figure out what you want to say, and who you want to say it to, it’s time to get your message out there. In this day and age you have access to all sorts of platforms to express yourself–a blog, Twitter account or Instagram account being some of the more obvious ones.
When it comes to your social media and online presence, there’s no one right way to do it. “[Social media platforms] are all unique and serve different purposes,” said Framel. “When I find a story that needs to be told or simply a moment to be shared, I pick the form that serves it best.”
The most important thing is that you stay on-brand and consistent. “Stick to your narrow focus and stand only for that in an repetitive and ongoing way,” said Beckman.
“It’s important to stay true to your vision,” said Penchansky. So don’t get distracted.