7. Foster Brand Culture
Just being the awesome you that you are is a great first step, but you can’t build longterm success on that alone.
“Just to have a strong personality and to look really good doesn’t mean you’re going to create a long term sustainable business,” Beckman said.
Ultimately what makes a brand successful, isn’t the brand, or the face behind it, it’s the consumers, the fans. Develop a personal rapport with your target audience, respond to messages and encourage discussion.
Even if your business is about say, custom belts, try to think of your audience on a more holistic level. What music do they listen to? What car do they drive? What kind of vacations do they take?
Asking these questions will help you figure out how to expand your brand beyond the parameters of your business and build a strong brand culture.