8. Don’t Be Afraid to Say No
So, about those tough decisions: Some of them will be about saying no. To really good offers.
Once your business starts picking up steam, you’ll start getting approached by other brands to partner up. These can be amazing opportunities–and often involve hefty paychecks–but be wary. One wrong partnership could alienate your audience and ruin your credibility for good.
“Opportunities come through our office and we reject 99% of the offers because they just don’t fit with the brand we’re working with,” Beckman said.
Luckily, if you’ve taken all the steps so far to develop the brand, you’ll have a pretty good idea about which brands are a right match, and which ones aren’t. Invest in your brand’s future, and wait for the right ones to come knocking.