Kardashians Forced to Change Name of Beauty Line Following Million Dollar Lawsuit

The Kardashians have been forced to change the name of their beauty line, in the wake of a $10 million lawsuit filed by the similarly-named Kroma (no 'H') cosmetics line, WWD is reporting. Khroma will heretofore be known as...wait for it...Kardashian Beauty. Super original, right?
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The Kardashians have been forced to change the name of their beauty line, in the wake of a $10 million lawsuit filed by the similarly-named Kroma (no 'H') cosmetics line, WWD is reporting. Khroma will heretofore be known as...wait for it...Kardashian Beauty. Super original, right?
Photo: Getty

Photo: Getty

The Kardashians have been forced to change the name of their beauty line, in the wake of a $10 million lawsuit filed by the similarly-named Kroma (no 'H') cosmetics line, WWD is reporting. Khroma will heretofore be known as...wait for it...Kardashian Beauty. Super original, right?

To recap: Boldface Licensing + Branding, which makes the Kardashians' line, has been embroiled in a legal battle with the owner of Kroma, who asserted that her business would be hurt by Khroma because the names were so similar. Well, back in March a judge agreed and issued an injunction that Khroma had to stop manufacturing, selling and marketing under that name, pending appeal from Boldface.

Now the legal battle is over. Boldface has conceded defeat and agreed to change the name of the Kardashian beauty line in order to appease Kroma (and avoid more costly legal battles).

The brand is selling current units of Khroma that are left over in stores, and will roll out the new Kardashian Beauty line in a few weeks.

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"Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” Nicole Ostoya, chief executive officer of Boldface, told the trade. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.” The name doesn't really matter to the Kardashians either, we're sure, because they're getting a huge payday from the makeup deal regardless.

The sisters received a $1 million advance prior to the rollout in October, and are guaranteed a minimum royalty payout of about $5 million. The deal lasts through November 2016.