Though she’s only 20, Karlie Kloss has already cemented her status as one of the industry’s top models with that fierce runway stomp and legs that never quit.
Now, she’s putting her pegs to good use, collaborating with denim brand Frame on two styles of jeans meant for long-legged ladies like herself.
“It’s a really exciting collaboration for me, because it came out of necessity,” Kloss told us at a preview of the line yesterday at Soho House. “I’ve been insecure my whole life about my height because I couldn’t find clothes to fit my body.”
Frame Denim was founded last year by Swedes Jens Grede and Erik Torstensson (who are also behind The Saturday Group and Industrie Magazine). Without any press, they quickly garnered celebrity fans like Miranda Kerr and Amanda Seyfried–and now, Kloss–with perfectly-fit jeans that don’t sag. Their secret?
“We really have invested in the fabric, which a lot of people forget,” Grede explains. “Everyone talks about fit, but half of the fit is using fantastic fabric.”
The collaboration with Kloss came organically: Torstensson was dining with Kloss one night and when she complained about not being able to find jeans, they decided to collaborate on a long-legged pair. The brand, which only just launched in November, didn’t even wait for market testing before teaming up with the model.
Kloss, no stranger to a good collab, is excited to launch her jeans. “I’m really lucky to have such talented friends that help me with all of my needs–jeans and cookies!–but all the things I’m a part of are things I’m genuinely passionate about and with people I really enjoy working with.”
And since Frame is dedicated to perfect fit, they took a different approach to creating the lengthy jeans. Rather than simply extend their normal block (the form used to fit the jeans) as most denim companies do, Frame made an entirely new block with a 40 inch inseam–something no denim company has done before.
“I have already gotten so many text messages from my [model] friends, like, ‘Karlie, my jeans better be in the mail!’” Kloss joked.
But Kloss hopes these jeans won’t just end up on models.
“We’re on a mission to help every girl find the perfect pair of jeans–for all the cold ankles, we will cover them!” Kloss said smiling.
“We think that cold ankles are the source of everything that’s wrong with the world,” Grede added. “If we can stop that, we can create world peace.”
Frame’s Forever Karlie jeans come in a skinny fit and a flare, and will be available through Net-a-Porter and Barneys New York starting June 1.