So far, Bob is the nicest guy to ever be on Mad Men. Fans are in a tizzy with theories of Bob being an FBI spy or having crazy ulterior motives because, as a group, we are all so used to seeing conniving, cheating men that when a nice one comes along, we can’t trust him.
The first we see of Bob is at Joan’s apartment, wearing a green polo and white, printed, board shorts. Nice gams, BB. In the office he’s traded his green palette for a blue one, in a blue suit and brown-hued tie very similar to Ted Chaough’s outfits this episode. Maybe his dressing similar to Ted is a note that we shouldn’t take Bob’s actions at face value? Or maybe we’re all paranoid Peggys who don’t trust anyone? Only time will tell, guys.