Net-a-Porter Fashion Director Holli Rogers on the Greatness of Givenchy and Why Buyers Love Saint Laurent So Much

Net-a-Porter's media blitz continued Tuesday afternoon at the company's lower Fifth Avenue offices, where fashion director Holli Rogers gave a group of digital editors a tour of the site's fall 2013 buy. Here's a hint: there are sparkly tights involved.
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Net-a-Porter's media blitz continued Tuesday afternoon at the company's lower Fifth Avenue offices, where fashion director Holli Rogers gave a group of digital editors a tour of the site's fall 2013 buy. Here's a hint: there are sparkly tights involved.
Holli Rogers. Photo: Getty

Holli Rogers. Photo: Getty

Net-a-Porter's media blitz continued Tuesday afternoon at the company's lower Fifth Avenue offices, where fashion director Holli Rogers gave a group of digital editors a tour of the site's fall 2013 buy.

Amongst the highlights? Forty new designers added to the roster, including stalwarts Fendi and Givenchy, as well as UK favorites Emilia Wickstead (Kate Middleton's a fan) and Lulu & Co., Fashion East founder Lulu Kennedy's playful line. (A unicorn-emblazoned sweater is the season's pièce de résistance.) Another notable addition: menswear favorite Neil Barrett, whose minimalist stylings were so on-the-mark for fall that Rogers took the pleasure of doing the entire buy alone. (When you've got a team of 12 buyers, that's not typical protocol.)

Rogers was particularly excited about this season's extensive selection of just about everything Riccardo Tisci designs: ready-to-wear, shoes, bags, accessories, the works. "The [spring] ready-to-wear was honestly one of my favorite collections," she said. "And the bags are super-relevant. The Antigona shape in particular. [Givenchy does] a very good job of merchandising the prints into the accessories and the handbags so you can continue to tell a story."

Another favorite for fall? Unsurprisingly, Net-a-Porter is Team Saint Laurent, buying not only the sparkly tights from the fall runway, but also the bodysuit worn by Kate Moss days after it hit the catwalk. (As well as other pieces.) "It's been a very divided crowd...quite interesting to watch," said Rogers. "From the consumer's standpoint, they just want something they can wear that's incredible. When you get into the showroom and you pick those pieces apart, they're totally wearable. The styling dictates the runway, but it's what you do with it on an individual level that makes it."