The international talent at Singapore's Audi Fashion Festival is impressive: Carolina Herrera opened the event, Hussein Chalayan will close it. Friday's schedule featured Tsumori Chisato. And Saturday brought Peter Pilotto, the London-based designer whose lauded collections are just as much about the fabrics and detailing as they are about his memorable computerized prints.
I spoke with Pilotto--whose six-year-old brand is on the cusp of some big things—just after the show.
Fashionista: Why did you decide to show in Singapore? Peter Pilotto: [Upscale designer boutique] Club 21 is such an important partner for us here. They're doing really well with the brand, so we always wanted to come here. When we got the invitation from the festival, we were so happy. I mean, apart from the fact that we're presenting resort 2014 in two weeks in New York. That was the only doubt. But Christopher [De Vos, Pilotto's designer partner] said, "No, you have to go." So he's in London at the studio, working on resort.
Colin McDowell, the British fashion journalist, is also Audi Fashion Festival Singapore's creative director. He's such a force in the British fashion industry. How does it feel to know that he's watching you? It's great. I was so happy to be considered for this project. There's generally such a supportive network in London. Sarah Mower, the British Fashion Council. And now, Natalie Massenet who is the new chairman; she's incredible. When we have a problem, we really just call her and she helps with the most random thing. And she's happy to do that. It's really unique. [The British fashion establishment] understands that one of the strengths of London is the new generation. Even though most of us have been around for five or six years, support is still needed. We sell to over 200 stores in 50 countries—it's exciting.
Hussein Chalayan, who is closing the festival tomorrow, has talked in the past about why he's never taken investment from a big conglomerate like Kerring. Is that something you think about? Would you take outside investment? We are constantly working on our plan for the next years—and we do have big plans. So there will be the need for an injection of some cash.
You showed your fall 2013 collection tonight, which debuted in February. Did you do anything different, either in the styling or the hair and makeup? It was kind of the same, but obviously it was a different casting. We wanted to get a big group of Asian girls. It was so cool to see. In a way it changes the collection.