eBay Experiencing a Gatsby Effect

A rep for the e-commerce site told us there’s been an increase of more than 530% gross merchandise volume (GMV) in “Gatsby” related women's clothing items in the past year.
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Dhani Mau
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A rep for the e-commerce site told us there’s been an increase of more than 530% gross merchandise volume (GMV) in “Gatsby” related women's clothing items in the past year.
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It should come as no surprise that Baz Lurhmann's revival of The Great Gatsby has had an effect on fashion--from collections inspired by the film's aesthetic, to official collaborations. Nevermind the fact that the film hasn't even come out yet--everyone's had Gatsby fashion on the brain since the film was announced in 2010. And, unsurprisingly, they're all taking to eBay in droves to get it.

A rep for the e-commerce site told us there’s been an increase of more than 530% gross merchandise volume (GMV) in “Gatsby” related women's clothing items in the past year.

In terms of searches, the site has seen a 112% increase in the term "Gatsby", a 333% in searches for 1920s headpieces, and a 137% increase in searches for "1920s purse" over the past two years.

Interestingly, there's also been a 180% increase in searches for 1920s wedding dresses. Guess everyone wants to have their very own Jay Gatsby/Daisy Buchanan fantasy wedding.

In fact, on eBay and other sites like Etsy and Unique Vintage, "Gatsby" seems to have evolved from a name into a descriptor for decadent, '20s fashion items. And even if Gatsby-inspired fashion collections stop, we wouldn't be surprised if this trend of using "Gatsby" as a fashion adjective lasted long after the film's release next Friday.

Got any old '20s headpieces lying around? We'd recommend posting them on eBay now--and putting the word "Gatsby" somewhere in your listing.