It should come as no surprise that Baz Lurhmann’s revival of The Great Gatsby has had an effect on fashion–from collections inspired by the film’s aesthetic, to official collaborations. Nevermind the fact that the film hasn’t even come out yet–everyone’s had Gatsby fashion on the brain since the film was announced in 2010. And, unsurprisingly, they’re all taking to eBay in droves to get it.
A rep for the e-commerce site told us there’s been an increase of more than 530% gross merchandise volume (GMV) in “Gatsby” related women’s clothing items in the past year.
In terms of searches, the site has seen a 112% increase in the term “Gatsby”, a 333% in searches for 1920s headpieces, and a 137% increase in searches for “1920s purse” over the past two years.
Interestingly, there’s also been a 180% increase in searches for 1920s wedding dresses. Guess everyone wants to have their very own Jay Gatsby/Daisy Buchanan fantasy wedding.
In fact, on eBay and other sites like Etsy and Unique Vintage, “Gatsby” seems to have evolved from a name into a descriptor for decadent, ’20s fashion items. And even if Gatsby-inspired fashion collections stop, we wouldn’t be surprised if this trend of using “Gatsby” as a fashion adjective lasted long after the film’s release next Friday.
Got any old ’20s headpieces lying around? We’d recommend posting them on eBay now–and putting the word “Gatsby” somewhere in your listing.