For those of you who haven't had the great fortune of being in Europe during the Eurovision, allow me to explain. Eurovision is an international, televised song contest celebrating unity between countries and bad taste. The winning country gets to host the contest the following year. It's ripe with generally terrible music, head scratching choreography, and some incredible British voiceover commentary. People throw Eurovision parties and consume lots and lots of alcohol. Witnessing the Eurovision is like watching the birth of 10,000 glorious GIFs. You have to see it to believe it.
Sadly, the Estonian heavy metal band Winny Puhh (which, yep, translates to 'Winnie the Pooh") didn't quite make it past qualifying rounds for the 2013 Eurovision finals that took place in Sweden this past May--perhaps Estonia wasn't too keen on being represented to the rest of Europe and beyond by men who sometimes glue Wookie fur all over their faces and hang upside-down from the ceiling while wearing wrestling gear.
But master of cool Rick Owens saw past all that. He had a vision--as designers are wont to have. He reached his mighty hand down into the deep, dark depths of the Internet and rescued Winny Puhh from certain Eurovision-reject-obscurity. He plopped them down on his spring 2014 menswear show's runway this morning in Paris and what happened next, according to UK fashion writer Charlie Porter, was "HEAVEN." The rockers stood up, they sat down, they laid down, and then eventually were pulled up by their ankles towards the ceiling--all while playing some melodic tune destined to never see the light of Eurovision GIF glory. But no matter: Twitter went cray. Vine went cray. And Instagram video had a small seizure.
Behold: Winny Puhh.