Former The Row President Invests in Creatures of the Wind

Chicago-based label Creatures of the Wind has already won its fair share of industry accolades, including a recent CFDA Swarovski Award for Womenswear nomination and placing as finalists in the prestigious Woolmark prize. But while prizes are certainly nice, it's money that makes a business run--and from the sounds of it, designers Shane Gabier and Christopher Peters just received a lot of it.
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Chicago-based label Creatures of the Wind has already won its fair share of industry accolades, including a recent CFDA Swarovski Award for Womenswear nomination and placing as finalists in the prestigious Woolmark prize. But while prizes are certainly nice, it's money that makes a business run--and from the sounds of it, designers Shane Gabier and Christopher Peters just received a lot of it.
Photo: Imaxtree

Photo: Imaxtree

Chicago-based label Creatures of the Wind has already won its fair share of industry accolades, including a recent CFDA Swarovski Award for Womenswear nomination and placing as finalists in the prestigious Woolmark prize. But while prizes are certainly nice, it's money that makes a business run--and from the sounds of it, designers Shane Gabier and Christopher Peters just received a lot of it.

The Row's former president and COO Matthew Walker, of LA-based firm The Dock Group, has invested an undisclosed amount of money in the label, according to WWD. Thanks to the cash influx, the label will be able to expand from three employees to 14 or 15, and will be opening a new SoHo design studio in New York. Walker will become Creatures of the Wind's president and CEO.

The investment frees Gabier and Peters to do more of the design work and less of the front and back-end business. The two have designed out of a studio in the basement of their Chicago home since they started their line and have even lugged their own merch across Midtown. “I have a very good feeling that once they are relieved of some of the day-to-day operations, they will be more focused and energized, and the company will move a lot smoother,” Walker told the trade.

So what should we expect from the buzzy label now? There's a collaboration with Sanyo in Japan in the works, an expansion of knitwear thanks to the Woolmark prize nomination, and increasing stockists as well as launching its own stores and an e-commerce site eventually. Walker also mentioned category expansion and more collaborations, though he was coy on the details.

Gabier and Peters are obviously excited about the new deal. “A lot of the pressure has been lifted," Gabier told WWD. "We’re still obviously really busy, but now we’re a little more relaxed.” So relaxed that they're going to hang out for a week on Nantucket this summer.