Gucci to Launch Cosmetics?

Cosmetics counters may just be the new frontier for luxury fashion companies.
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Hayley Phelan
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Cosmetics counters may just be the new frontier for luxury fashion companies.
Backstage at the fall 2013 Gucci show. Photo: Imaxtree

Backstage at the fall 2013 Gucci show. Photo: Imaxtree

Cosmetics counters may just be the new frontier for luxury fashion companies.

Alber Elbaz's collaboration with Lancome hit stores earlier this month, Michael Kors's just-announced cosmetics line is set to debut in August, and Marc Jacobs's first-ever makeup line with Sephora is set to launch this fall. Now, it sounds like Gucci wants in on the action--if rumors in WWD are to be believed.

According to the trade, the Italian fashion house is developing a makeup line that will hit shelves sometime in 2014. It's said to be working with Procter & Gamble Co.’s Prestige division, with whom it's had a licensing contract since 2006.

We already know the brand's sexy Italiano image translates to sales in the beauty aisle--Gucci has a ton of successful perfumes--so, while this is still a rumor, it's not hard to imagine it's true. It'd be a smart business move.

We've reached out to Gucci and will update when we hear back.