After hearing about Marc Jacobs’s forthcoming Sephora beauty line for over a year now, we’re finally getting a glimpse of it, courtesy of WWD.
The color cosmetics line is set to launch August 9 at Sephora and Marc Jacobs stores, but on the weekend of July 19 Sephora will “tease” the collection and offer five products to give shoppers a taste of what’s to come.
It’s a pretty massive collection of 122 different products in four categories: Smart Complexion (foundation, concealer, powder), Blacquer (eye liner, lash lifter, gel crayon), Hi-Per Color (eye products, lip products, nail polish), and Boy Tested Girl Approved ( unisex products including lip balm, brow tamer, and concealer).
As for what you can expect, Jacobs told WWD that he doesn’t like naturals–”that’s a little lazy”–so don’t expect to see many nude palettes. The designer was very involved in every aspect of the line, from the packaging (inspired by a shiny, black lacquer table he has at home) to the product names (inspired by everything from his tattoos to his favorite movies).
Of his blush called “shameless” he said: “Whether it’s wearing a lace dress with a pair of boxer shorts or whether it’s taking off my clothes for a magazine or whether it’s admitting to my flaws or having a hair transplant, I’m not ashamed of what I do. I haven’t done anything wrong. And I’d prefer to be honest because I sleep better at night.”
As with many of Marc Jacobs’s projects, his muses and BFFs were involved, too. Sofia Coppola, Rachel Feinstein and Kim Gordon have all tried out the line; Coppola even wore a full face of Marc Jacobs makeup (done by makeup artist Diane Kendal, who consulted on the line) to the Met Gala.
The prices are on the higher end of the spectrum, and will range from $24 for lip balm to $59 for a seven color eye shadow palette. Industry sources are predicting that the line could bring in $15 million just from its launch in August to December.
Click through to see more pieces from the line.
Photos: WWD unless otherwise noted