Today is a sad day. Men’s Wearhouse founder and executive chairman George Zimmer has been fired. Yes, we’re talking about the “You’re going to like the way you look. I guarantee it” guy.
According to the Wall Street Journal, the company didn’t offer up any reason for his firing, but Zimmer’s importance to the company was flagged as a “risk factor” in the Men’s Wearhouse annual report filed in April.
But what of the fate of the Men’s Wearhouse commercials? Zimmer founded the company in 1975 and has starred in its commercials since 1985. Zimmer’s deep gravelly baritone and beard has, for most of us, become a mesmerizing, calming, middle-of-the-night TV binge watching phenomenon.
To pay homage/mourn, we’ve culled some of his best work, from 1985 to today. Enjoy:
The story on how George Zimmer became the face and voice of Men’s Wearhouse.
A brief clip of the first Men’s Wearhouse commercial featuring Zimmer from 1985.
1993 = Classic Zimmer.
In which George Zimmer advises men to wear suits with “hipper mock turtlenecks.” Note that he is speaking from a podium labeled “Suits University.”
In the Men’s Wearhouse most recent commercial, posted just a month ago, only Zimmer’s voice features. Perhaps the phase out had begun already? There were warning signs and we didn’t catch them!