Rag & Bone Taps Lea Seydoux, Michael Pitt for Fall 2013 Campaign

Rag & Bone has tapped Lea Seydoux and Michael Pitt--both of whom have recently fronted Prada campaigns--for its fall 2013 ads, WWD is reporting.
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Rag & Bone has tapped Lea Seydoux and Michael Pitt--both of whom have recently fronted Prada campaigns--for its fall 2013 ads, WWD is reporting.
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You know what they say: Imitation is the sincerest form of flattery.

Rag & Bone has tapped Lea Seydoux and Michael Pitt--both of whom have recently fronted Prada campaigns--for its fall 2013 ads, WWD is reporting.

Seydoux, of course, is immortalized as title character Candy in Wes Anderson and Roman Coppola's cute film series for Prada's Candy perfume, and also stars in the print ads. Pitt starred in the brand's spring/summer 2012 ads.

But besides the cast, it looks like there'll be little else in common with Rag & Bone's fall 2013 campaign and Prada's ads. Shot by Glen Luchford, with creative direction by MAD London, a consulting firm headed by Jefferson Hack, the preview of the campaign shows a made-under Seydoux standing in front of a gritty urban background--which is kind of the aesthetic antithesis of Prada's glossy, New Wave-y spots.

Well, it just goes to show you, Seydoux is one versatile actress--and campaign star.