Rick Owens Designed a Line of Adidas Running Shoes Because He Wants to Do More Cardio

On the heels of Isabel Marant for H&M, comes news of another exciting high-low designer collaboration: Rick Owens is designing a line of running shoes for Adidas, WWD is reporting.
Avatar:
Hayley Phelan
Author:
Publish date:
Social count:
407
On the heels of Isabel Marant for H&M, comes news of another exciting high-low designer collaboration: Rick Owens is designing a line of running shoes for Adidas, WWD is reporting.
Photo: Getty

Photo: Getty

On the heels of Isabel Marant for H&M, comes news of another exciting high-low designer collaboration: Rick Owens is designing a line of running shoes for Adidas, WWD is reporting.

The line will include six styles for men and four for women. The shoes will stick to one silhouette, but be available in a range of fabrics and colors--and by colors, of course, we mean mostly black, grey, white; materials will be a combo of leather, suede, nylon, and canvas. After all, this is Rick Owens we're talking about.

Prices will be solidly between the two retailers' markets, at $400 to $500 a pop--a bargain, considering Owens' basketball shoes sell for around $1,200 to $1,600. The collaboration will debut June 27 during Owens's menswear show.

While the collection will no doubt sell like hotcakes, and introduce Owens's designs to a whole new audience--that wasn't the designer's motivation for doing the collab. Actually, his reasoning was a lot more personal:

"I work out like a fiend but I hate, hate, hate cardio. I realized I’m in my fifties now and I need to do something for my heart and lungs. So, I’ve got to start running,” Owens explained to WWD. “I thought to myself, ‘What shoes am I going to wear running?’ I can’t wear my big chunky basketball shoes--I’d look like a dinosaur running through the Tuileries.”

Owens decided he needed a cool-looking running shoe he could actually, well, run in, and called up Adidas. A collaboration was born.

“I’m not great at collaboration--I get too anal, too detail-oriented and impatient. It’s very innocent on my part--I’m not trying to provoke anyone but it ends up being a mess,” he told the trade. “But Adidas is a classic brand and it reminds me of Eighties hip-hop. They just have an authentic, old-school realness that appeals to me.”

Owens's new sneaks will no doubt give those Adidas slides a run for their money in the cool department. And, they'll probably inspire a few style-minded gym rats to take up running as well.