The line will include six styles for men and four for women. The shoes will stick to one silhouette, but be available in a range of fabrics and colors--and by colors, of course, we mean mostly black, grey, white; materials will be a combo of leather, suede, nylon, and canvas. After all, this is Rick Owens we're talking about.
Prices will be solidly between the two retailers' markets, at $400 to $500 a pop--a bargain, considering Owens' basketball shoes sell for around $1,200 to $1,600. The collaboration will debut June 27 during Owens's menswear show.
While the collection will no doubt sell like hotcakes, and introduce Owens's designs to a whole new audience--that wasn't the designer's motivation for doing the collab. Actually, his reasoning was a lot more personal:
"I work out like a fiend but I hate, hate, hate cardio. I realized I’m in my fifties now and I need to do something for my heart and lungs. So, I’ve got to start running,” Owens explained to WWD. “I thought to myself, ‘What shoes am I going to wear running?’ I can’t wear my big chunky basketball shoes--I’d look like a dinosaur running through the Tuileries.”
Owens decided he needed a cool-looking running shoe he could actually, well, run in, and called up Adidas. A collaboration was born.
“I’m not great at collaboration--I get too anal, too detail-oriented and impatient. It’s very innocent on my part--I’m not trying to provoke anyone but it ends up being a mess,” he told the trade. “But Adidas is a classic brand and it reminds me of Eighties hip-hop. They just have an authentic, old-school realness that appeals to me.”
Owens's new sneaks will no doubt give those Adidas slides a run for their money in the cool department. And, they'll probably inspire a few style-minded gym rats to take up running as well.