In one of its many, many attempts at a witty graphic tee slogan, A&F released a shirt alluding to Taylor Swift’s many, many beaus. “# more boyfriends than t.s.” the shirt read, and Swift fans were convinced that “t.s.” referred to their beloved pop princess!
Abercrombie soon learned that Taylor Swift is not to be messed with.
Angry Swift fans took to Change.org–the internet petition site used to protest John Galliano’s teaching appointment at Parsons and request that Victoria’s Secret offer mastectomy bras–to demand that the retailer remove the offending shirt ASAP. Though the petition currently has only 123 signatures, according to BuzzFeed, one Swiftie posted a YouTube video with the phone number for Abercrombie & Fitch’s public relations office. Fans assaulted the line, forcing the retailer to pull the shirt.
If you call the number listed on the corporate website today, you’re greeted with the following automated message: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available.”
And to further appease the tween set, A&F also took the preferred route of Millenials: Twitter. “Hey #swifties, we no longer sell the tshirt,” the brand tweeted. “We <3 Taylor's music and think she's awesome!"
Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!
— Abercrombie & Fitch (@Abercrombie) June 19, 2013
Those Swifties–a ragtag group of Abercrombie-buying game-changers.