Zac Posen Designing Lower-Priced Wedding Line for David's Bridal

You can now wear Zac Posen on your wedding day without going broke. The designer (who is the keynote speaker at our sold-out conference next week!) is partnering with David's Bridal on a line called Truly Zac Posen, according to USA Today.
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You can now wear Zac Posen on your wedding day without going broke. The designer (who is the keynote speaker at our sold-out conference next week!) is partnering with David's Bridal on a line called Truly Zac Posen, according to USA Today.
Getty

Getty

You can now wear Zac Posen on your wedding day without going broke.

The designer (who is the keynote speaker at our sold-out conference next week!) is partnering with David's Bridal on a line called Truly Zac Posen, according to USA Today.

Posen is no stranger to bridal gowns--he's designed jaw-dropping custom numbers for celebs like model pal Coco Rocha and Portia de Rossi. Of course, those stunning numbers come with an equally stunning price tag: Posen acknowledges his custom gowns are "a fortune" (and also, obviously, "worth it").

Posen's frothy confections for David's Bridal, available starting February 2014, will ring in significantly lower: the six styles range from $850 to $1,350. There will also be five special occasion dresses, ranging from $195 to $225. But just because they're more affordable doesn't mean that you lose what makes Posen's designs so special. He says these equally-ornate designs are for a bride who's "smashing from the side, stunning from the front and elegant from the back."

Plus-sized brides can join the (bridal) party as well, since the line is available by special order in sizes 16 to 26 (0 to 14 are available off-the-rack). "I have such a wide fan base and audience base and diverse base," Posen told USA Today.

"I wanted to find a place where I could actually address them and dress them."

All in all, an excitingly democratic offering from one of our favorite designers. From the interior boning to the delicate smattering of rhinestones, Posen has overlooked no detail--including the hang tag. "It reads like a personal note from me to all my best girlfriends across America," he says of the final choice.