Alessandra Ambrosio Is the New Face of... Always Maxi Pads

From multi-million dollar bras to plastic shoes to...maxi pads. Victoria's Secret Angel and mother of two Alessandra Ambrosio has proven her modeling range with a new gig: modeling maxi pads!
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From multi-million dollar bras to plastic shoes to...maxi pads. Victoria's Secret Angel and mother of two Alessandra Ambrosio has proven her modeling range with a new gig: modeling maxi pads!
Photo: @alessandraambrosio Instagram

Photo: @alessandraambrosio Instagram

From multi-million dollar bras to plastic shoes to...maxi pads.

Victoria's Secret Angel and mother of two Alessandra Ambrosio has proven her modeling range with a new gig: modeling maxi pads! Well, not exactly modeling them (we don't think), but she is the new face of the Always Platinum Collection, which features a 'silk-like top-sheet' and 'super-absorbent gel' core.

Ambrosio appeared in her native Brazil at the Sao Paulo launch event for the new line of pads. She wore a revealing Dancing With the Stars-esque evening gown with hip-grazing slits, and perhaps we are to assume she's wearing a maxi pad underneath? Feeling dry and comfy and confident?

Judging by the photos (which you can see more of in the Daily Mail), there was a lot of smiling and preening and photo-taking for her to do, and probably not much else. Because really, what does one do at the launch of maxi pad? In fact, it's probably a challenging product to promote.

If we were tasked with coming up with a creative, glamorous way to promote maxi pads, we would be at a complete loss. Do you hire a celebrity to talk about how nice they are? Would a celebrity ever do that?

So why not just hire a gorgeous lingerie model and put her in a sparkly dress that's the same color as the Always packaging? What else can you do?

[Ed. note: You can hire Pat Field.]