Christopher Kane Gets a New CEO--Is a Lower-Priced Line on the Way?

Rumor had it, Kering (then PPR) execs were interviewing potential CEOs for Christopher Kane before they even announced their investment in the British label. And now they've officially appointed one: Alexandre de Brettes.
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Rumor had it, Kering (then PPR) execs were interviewing potential CEOs for Christopher Kane before they even announced their investment in the British label. And now they've officially appointed one: Alexandre de Brettes.
Imaxtree

Imaxtree

Rumor had it, Kering (then PPR) execs were interviewing potential CEOs for Christopher Kane before they even announced their investment in the British label. And now they've officially appointed one: Alexandre de Brettes.

Kering hired from within--Brettes was Director of Financial Communications and Market Intelligence at Kering.

"We are delighted that Alexandre is joining our company. His experience at Kering is invaluable to us and his understanding and appreciation of our creative culture was what drew us to him," said Christopher and Tammy Kane in a joint statement. "Alexandre's appointment puts the running of our business in very good hands and gives us a strong ally in the building of our company. Together, we will focus on organic global growth and protecting and nurturing the creative DNA of our business."

The Kanes, as well as Kering execs have talked about nothing but growth since the investment was announced back in January, but now that a CEO is in place, it's likely we'll actually start to see things happen--starting with, according to WWD, a store in London set to open in spring of 2014.

Perhaps even more exciting, the brand's expansion plans also include the addition of "a second ready-to-wear range," according to the trade. It's unclear what that means specifically--that could just be referring to an accessories range. But would it be so outlandish to think this could mean some sort of diffusion line is in the works?

It would make sense for a designer like Kane, whose cool, quirky aesthetic appeals to younger shoppers who may not be able to afford his main collection. Plus, now that he's no longer working on Versus, and has the resources to hire more people, he has time to work on a second collection.

Again, this could all just be wishful thinking, but we'd be pretty excited if it were true.

We've reached out to Kane's PR and will report back if we know more.