The 15 Fashion Brands that Do Social Media Best

You'd be hard-pressed to find a fashion label that doesn't have at least a speck of a social media presence. But some brands are better at navigating this still-new space than others. To that end, social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propogation," aka the ability to get your news to spread around the web like wildfire—of 60 global apparel brands. Did your favorite make the cut? Click through to find out.
Avatar:
Author:
Publish date:
Social count:
413
You'd be hard-pressed to find a fashion label that doesn't have at least a speck of a social media presence. But some brands are better at navigating this still-new space than others. To that end, social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propogation," aka the ability to get your news to spread around the web like wildfire—of 60 global apparel brands. Did your favorite make the cut? Click through to find out.
Image Title1

You'd be hard-pressed to find a fashion label that doesn't have at least a speck of a social media presence. But some brands are better at navigating this still-new space than others. To that end, social media-focused marketing firm Dachis Group has ranked the 15 brands that are doing the best job. Dachis tracked the real-time social activity—audience growth, engagement, advocacy, and "message propogation," aka the ability to get your news to spread around the web like wildfire—of 60 global apparel brands. Did your favorite make the cut? Click through to find out.

Image Title2

15. Gap Twitter Followers: 230,999 Facebook Likes: 4,506,101 Instagram Followers: 138,574 The tried-and-true American brand has been fairly experimental with its social media strategy, from giving away denim through Foursquare to selling dresses via Facebook.

Image Title3

14. Coach Twitter Followers: 468,800 Facebook Likes: 4,554,490 Instagram Followers: 207,857 Dachis calls out Coach for targeting the Chinese market. The brands boasts a major presence on WeChat, regional celebrity endorsements, and a "sophisticated e-card campaign that triggered social sharing."

Image Title4

13. Roberto Cavalli Twitter Followers: 480,735 Facebook Likes: 1,029,991 Instagram Followers: 127,904 The Italian designer's personal appearances on social media have helped the brand. He blogs frequently and passionately at Robertocavalliblog.com.

Image Title5

12. Ralph Lauren Twitter Followers: 376,461 Facebook Likes: 6,886,686 Instagram Followers: 280,256 While the world-famous label only joined Twitter last year, its Facebook engagement has propelled it to the top of the social media heap.

Image Title6

11. Old Navy Twitter Followers: 145,775 Facebook Likes: 7,666,339 Instagram Followers: 18,028 The affordable retailer focuses on Facebook and Pinterest, preferred haunts of its deal-hunting customer.

Image Title7

10. Dior Twitter Followers: 2,267,376 Facebook Likes: 12,100,751 The fashion insider favorite is best at "digital storytelling," Dachis says, citing its 16 million + Youtube views as proof.

Image Title8

9. Dolce & Gabbana Twitter Followers: 894,137 Facebook Likes: 7,104,724 Instagram Followers: 384,188 Dolce & Gabbana was early to the social media game, and the brand loves trying out the latest platforms, such as Vine.

Image Title9

8. Gucci Twitter Followers: 799,048 Facebook Likes: 11,089,514 Instagram Followers: 696,714 The storied Italian fashion house's latest social media efforts include a watch campaign released through Myspace.

Image Title10

7. Michael Kors Twitter Followers: 1,320,917 Facebook Likes: 5,455,337 Instagram Followers: 952,841 The Project Runway judge's congenial personality lends itself to the brand's Youtube shopping videos and other fun initiatives.

Image Title11

6. Vans Twitter Followers: 224,755 Facebook Likes: 11,560,164 Instagram Followers: 513,410 The skate brand's frequent sponsorship of festivals and events—which tend to drive plenty of conversation on social media—has helped to amp up its presence.

Image Title12

5. FOREVER 21 Twitter Followers: 1,119,607 Facebook Likes: 8,309,777 Instagram Followers: 1,474,190 The fast-fashion retailer's focus on image-heavy, fashion-blogger-loving Instagram makes sense for connecting with its audience of digital natives.

Image Title13

4. H&M Twitter Followers: 2,270,270 Facebook Likes: 15,115,223 Instagram Followers: 869,022 Tweets teasing its much-hyped collaborations create the kind of buzz the fast-fashion retailer runs on.

Image Title14

3. Louis Vuitton Twitter Followers: 1,132,388 Facebook Likes: 14,292,047 Instagram Followers: 545,690 One of the first pure luxury brands to make its way onto several platforms, Louis Vuitton is great at conveying its message through the more casual lens of the web. The company's ongoing "Art of Travel" campaign serves itself particular well to social media.

Image Title15

2. Victoria's Secret Twitter Followers: 2,377,726 Facebook Likes: 22,635,107 Instagram Followers: 2,171,801

The lingerie brand's mix of great promotions—and hot pictures—make it a winner across all platforms.

Image Title16

1. Burberry Twitter Followers: 1,966,993 Facebook Likes: 15,480,163 Instagram Followers: 872,635 Always the first to market, Burberry is on everything from Google Plus to Instagram video. And the brand, which prides itself on technical innovations on- and offline, is careful to create the right content for the right platform. On Instagram, you'll find lots of product shots, while Facebook focuses on video.