French fashion house Yves Saint Laurent is undergoing even more fundamental changes, if you can believe it. The company is following up its re-branding and hiring of a new creative director with the hiring of a new CEO.
According to a release from Kering (formerly PPR), former CEO Paul Deneve is leaving to join the “high-tech industry” and has been replaced by Francesca Bellettini, formerly the executive director of fellow Kering-owned brand Bottega Venetta. Her new role is effective September 1.
“I would like to thank Hedi Slimane and my colleagues,” said Paul Deneve in a statement. “Thanks to their skills and dedication, we have gone a long way and I am particularly proud of that”.
Deneve’s last big move as CEO was hiring Hedi Slimane, who has already given the house’s ready to wear business a head-to-toe makeover. And it sounds like this latest internal shuffle will give Slimane even more responsibility. Kering stated that Slimane would, in addition to his role as creative director, “supervise all strategic projects for the brand” alongside Bellettini.
“Hedi Slimane has a clear creative vision for Saint Laurent,” François-Henri Pinault noted. “He has successfully rejuvenated and repositioned the brand in line with Yves Saint Laurent’s original message in 1966. This reform project was essential to ensure that Saint Laurent is in step with the times, and to secure its success. Today, the brand is one of the world’s most prominent fashion houses and my ambition is that Saint Laurent is able to realise its considerable long-term potential for growth.”
Sounds like Slimane isn’t going anywhere anytime soon. Also: Yay for a female CEO!